As a dynamic field of web development, web design has its trends and tendencies. When you open a website, at first, you perceive it visually, and only then get acquainted with the contents. An experienced web developer not only writes efficient and flexible code but also follows the most profitable trends of the present day to keep up with the times.

But is it that important to follow trends? Is it possible to keep the audience without making any changes in a GUI of a website?

Actually, it’s possible, but only for a short time. Even giants such as Google change the design from time to time. So, no matter how sharpened your design, sooner or later it will become obsolete. Therefore, better do not wait but to introduce appropriate adjustments as needed

To feel the importance of web fashion, you can take a look at the resources which haven’t been updated for several years: they are true dinosaurs! Much of what seemed right in 2015 and earlier, today may cause confusion or a condescending smile.

Trends of 2016: Maximal Convenience, Simplicity, Unobtrusive Attractiveness

Let’s start with the fact that ghost buttons, card design, and background images and videos are still in vogue. As well as author’s typography, cinema-impressive-graphics, and flat design. In other words  a minimum of visual overload and a maximum of informativeness and emotions. People still want to be impressed, but did not welcome the need to spend the time to understand the ways of interaction with the website.


In 2016, any self-respecting website should have unique illustrations and icons created by talented authors. Template elements taken from free or paid photo banks are too boring for both modern users and designers. Individual style is what will distinguish good websites from mediocre ones.


Intriguing Content and Storytelling

2016 launched a new era äóñ the era of digital storytelling äóñ even more engaging, emotional and interactive. An interesting and deep but not too overloaded personal story of a brand, accompanied by a powerful visual part, not only helps to develop a theme, but also immerses the user in the context of the information.

Highlighted Text

Bright colors allow highlighting words and text, especially when the background is dim. Highlighting of words in text adds a natural accent and affects the perception of the message. By coloring CTA button and some element of a web page in similar shares, you create a skillful interaction between them.

Ambient videos, infographics, and illustrations make content appetizing and cool so that the user wants to come back for the next portion of experience and knowledge.


We cannot say that the adaptive or responsive website design is something new. These two trends have been popular for the last years, but after Google updated the search algorithms in April 2015, calling the initiative as “mobilegeddon,” the relevance of such designs has increased significantly.


In the second part of 2016, the number of mobile friendly websites will dramatically increase. That is, the designer who has coding skills and can quickly create adapted resources will be in demand.

UX Design

Popular a few years ago standardization of websites created on the base of popular patterns led to the facelessness of these resources. As a result, even websites full of unique and high-quality information become uninteresting. The implementation of a unique user experience will allow you to stand out from the crowd and be well remembered.

Long Scrolling

Itäó»s one of the key trends that are closely associated with the growth in popularity of mobile devices. Since the share of mobile users exceeded 50% of the total visitors of a website, any resource must provide the opportunity to easily scroll the web page with one finger.

Monochromatic Color Palette

Adapting to today’s trend of minimalism, monochromatic websites are gaining in popularity. Such color schemes are made of bright colors that have almost no distracting contrast. In combination with other minimalist styles, such as bold white font and ghost buttons, the monochrome scheme is easy to use and nice to look at.

Vivid colors attract attention, so be careful: combinations of bright colors may lead to chaos on a screen.


Blocks and Hover-effects

Hover-effect changes the color of elements when scrolling while blocks work best with lattice layout where they stand out with dramatic colors.

Color Navigation

Different colors easily separate different sections. This is especially convenient for crowded content sites, where every action must be easy to navigate. Coloured Lines rainbow color scheme for the division of 8 separate pages is one of the best examples. It’s a bit unusual for PC users, but it accurately reflects the name of the brand and very harmonious and easy to use for mobile users.


Brian Jens is one of the DesignContests logo designers. Apart from his main activity, Brian constantly researches the market and shares the results with his readers. Feel free to give Brian an idea and get it embodied on the paper.

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