I have just added an additional book page for my client, Tony Parks website. Tonys 13th African novel, Red Earth has been released in various formats in Australia, New Zealand, South Africa, and the UK. Tony is doing a limited tour of Australia to promote the release of Red Earth,Read More →

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Why is it that many websites features look so similar? One of the psychological factors at work is the ‘mere exposure effect’: We seek information to confirm our beliefs. If you are used to going on a website and the menu is horizontal across the top of the page. That the home page is on the left and the contact page on the right. That an underlined word is a link you may be under the influence of what is called “confirmation bias”. This exposure effect reveals a preference that most people have for the familiar.Read More →

flock of seagulls

A Psychotherapist website is the online persona of your practice. It needs to reflect the most important qualities that you possess as a therapist. An effective visual aesthetic on a therapist website helps express the emotional qualities of the Therapist and the Practice. 1. Compassion. Effective therapists can feel empathyRead More →

Life, “All must play the game whether we want to or not”. I recently watched a TedTalk by the game theorist and designer Jane McGonigal. A Google search a few clicks later I was playing her latest game Superbetter. The idea of this app is that life’s challenges can beRead More →

River with Yo-Yo Ma quote

What would it mean to argue that creativity is not anything special? It is not uncommon for people to say to me, “How did you ever get that idea?” Without meaning to be glib I say, “step by step” I can see the disappointment in their eyes, they want aRead More →

she' hot

If you have a LinkedIn or a Facebook profile, you would have most likely heard that you should use a professional personal photograph for your profile picture. I took this advice seriously enough to employ one of my professional photographer Friends to take my Facebook and LinkedIn profile picture forRead More →

Leadership as a skill is in short supply. The characteristics of a good leader in my opinion are; Ability to listen. A willingness to delegate. A desire to give others credit. Not on my list of leadership qualities are having firm and fixed opinion, being right all the time, beingRead More →

William Addison Dwiggins was an American type designer and typographer.  He was well rounded and was loved for his prolific work as an illustrator, book designer, type designer, playwright, (puppets) and author. Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he movedRead More →

I tested my broadband access speed this morning  with Speedtest and it is 113.43Mb/s. I have an -A grade of 83% which means that 17% of internet service in Australia are better. However the Global Grade is B (66%) meaning that 34% of international services are better. According to theRead More →

“White space” is a design term that refers to the open space between or around text or design elements. White space is of particular importance in web site designs as it helps guide the reader’s eye from one area of the page to another.It enhances readability and balances the graphics on the page.Read More →

When I am designing a website if the client has not provided me with images, I will use creative commons or open source images to display in the website mock-up.  Google images are one of the easiest methods to locate images that you will be able to use in aRead More →

If yellow is the easiest colour to see why are stops signs red? Yellow is the most natural colour for people to see.  So if that is the case, why would stop signs be red? Colour influences our emotions, while yellow is the easiest colour to see, red is knownRead More →

I use Facebook both professionally and personally and in doing this I have a responsibility to keep my data as secure as possible.  Facebook does not always facilitate this as its Privacy Settings are scattered throughout Facebook.  You may have to visit multiple areas to change those settings and itRead More →