What is a favicon?


What is a favicon? FavouriteIcon = Favicon

A favicon is a small image that is displayed in the following ways:

  • Next to the URL in the address bar
  • Next to a sites name in a list of bookmarks

Our Favicon


If you have an Internet browser that has tabs, the favicon will appear next to the site name or may even be the only identifier for the site.

Favicons are a marketing tool. They act as a signpost for your site and reinforce your brand. Without a favicon, your site may appear temporary or unfinished.

Favicons can be 32 x 32 or 64 x 64-pixel images although most are only 16 x 16 pixels. The image needs to be converted to an.ICO file extension and this is something we can do for you.

Animated Favicons may seem like a good idea but are not recommended as they can become annoying! It should be visually appealing and create a visual connection between your site and its visitors.

However, since it can only be a very small image, consider the following options:

  • Your logo or part of your logo
  • The first letter of your brand
  • An image that best represents your site Keep it simple.

Ideally, it should match your brand colour or the colour of your site.

teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown.  Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses.  Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

Remember, a favicon may only be a small image, but it can pack a punch! Please get in touch if you would like us to design one for you.

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