A Psychotherapist website is the online persona of your practice. It needs to reflect the most important qualities that you possess as a therapist. An effective visual aesthetic on a therapist website helps express the emotional qualities of the Therapist and the Practice.
1. Compassion. Effective therapists can feel empathy and compassion for the pain of their patients, psychological problems without judgement or judging. As a practitioner you have the ability to put people at ease and help them feel comfortable. Does your website look and feel welcoming? Or is it cold and clinical? Does it make people feel safe almost immediately?
2. Emotional Stability. Effective therapists are aware of their own emotional issues. They are able to handle stress and help others cope with psychological disorders. Is your website a visual confusing mess or is it organised and instills confidence in your user.
3. Strong Interpersonal Skills. Effective therapists are comfortable working with different types of people. Is your website a strong visual communicator. Is it inclusive? Does it attract those that need to see you? Do potential clients know how to get in touch. Do you have an enquiry form?
4. Tolerance and Open mindedness. A Psychotherapist ensures that their patients feel comfortable and safe as the patient will be entrusting their secrets and most intimate and embarrassing problems. A psychotherapist website inspires confidence and encourage the client to have confidence in the therapy process.
5 Inspiration and Optimism. A good therapist will inspire their patients to growth and healing. Does your website inspire your clients to feel hopeful and that they will benefit from treatment.
So, how do we translate these qualities into a website design?
1. Clean and Simple Interface. Most users decide whether or not to stay on a website in the first 10 seconds, and this decision will be mostly based on visuals. To have a clean and uncluttered homepage means your audience can see right away what the important information is, and they won’t be put off by having to search long and hard to find what they are looking for. Make the important stuff stand out using white space and text hierarchy, while the less important information should be towards the bottom of the page.
2. Strong Brand Identity Your branding is the visual language of your practice, so it is important that you have a logo and brand style which conveys the core values and personality of you and your business. Your logo and branding should be consistent with all your business stationery and even the look and feel of your office space. This means your colours and logo are instantly recognisable to existing clients, and will be remembered by potential clients.
3. Tone of Voice. This goes hand in hand with your brand identity. You and your business have a personality and values which are reinforced by the way that you interact and engage with your clients. Having an effective tone of voice in all your copywriting means knowing both the type persona that you wish to convey and also having a very clear idea of who your target audience is. You can then tailor your tone around the needs of your audience and your brand.
4. Photography. Particularly in the psychotherapy industry, trust is one of the most important values that needs to be conveyed to clients and patients. Having imagery to reinforce trust will help to create connections and visual engagement. Not only will they get an idea of what to expect when coming to an appointment, but seeing a friendly smiling face or bright reception area could mean the difference between them making an appointment or taking their business elsewhere.
What emotional qualities do you think your website needs to express about yourself or your practice? Is your current website achieving this? If you would like to have a chat about your website please GET IN TOUCH.