Every business that haves a website is going to generate “data”. This data will help you understand your customer or site user. When customers buy something from you, provide an email address, click on a link, they create a clue about who they are. This information can help you tailor your business better so that you can serve them more effectively.
The main reason a business uses data analytics is to gain improved insights into their customers so that they can improve their marketing efforts.
An effective analytics program can answer many questions that you may have about your business. Do your website visitors land on your home page? Do they get there via a web search or social media? Are they taking the time to complete a contact form?
Learn to love Google Analytics data because;
It Is A Free Website Analytics Tool
Google does not charge for using this service. A Google Analytics account is free to create. The money that you save on web analytics tool can be invested in marketing campaigns. Your web designer should help you install it so that you will be able to check the performance of your website.
Sophisticated Analysis Of Visitors And Campaigns
Although being free Google Analytics, has all the characteristics of a high-performance product with complex analytical functions. It is integrated with AdWords, allows you to get the indicators on the ‘return on investment’ (ROI)of your AdWords campaign.
Google Website Analytics is easy to use even for inexperienced users. It provides all the functions required of advanced users of web analytics. It is important to ask your web designer if they are monitoring the performance of your website. If your designer has not completed google analytics set-up, it is important for them to set it up immediately.
Compatible With Websites Of All Sizes
All data on your website is hosted on Google’s servers meaning that it delivers a consistent service. There is no size limitation for using Google Analytics. It is easy to use and will provide you with a lot of valuable information. This information can be used to improve the performance of your website.
Do not worry that your data is stored on an external server. Google has systems to protect the privacy of your data. Web analytics data is confidential, and it granted full protection by Google.
Google Analytics will help your business be found and allow you to make better decisions to improve the overall performance of your business.
If you would like us to set-up Google Website Analytics on your website, Please do not hesitate to Get in Touch.