When assessing the effectiveness of a website’s design, we often look at the numbers.
After all, numbers don’t lie. We track bounce rates, engagement rates, or spikes or dips in organic traffic, and then derive conclusions based on observable trends. However, designers tend to overlook one crucial element in favour of logic and statistics.
Lately, I have been thinking a lot about the relationship between psychology and User Experience Design (UX design). UX determines how well website users can navigate your website. That user experience makes a lot of difference whether a customer will return to your website or not. My Wife is studying Psychology at University, I studied it as well as part of my undergraduate degree. I am aware of the connection between how my website design looks and how it makes you feel when you are navigating within it. Emotional design can provide that intangible thing that spurs your customer into action.
As a ‘designer’ I understand and deploy some design methods to encourage an emotional connection with my designs. I select colours, typography that pleases the eye and invokes certain feelings.