In today’s age of high-tech and global marketing, where buying products from the other side of the world is as easy as point, click and buy – every business needs an effective online presence. And the place to start is with a website. But how do you find a good web designer?
A web site is a marketing tool for your business and nobody is going to know your business better than you.
What role will your website play in your business?
Before beginning, determine the purpose of your site and the intended target audience. Is the purpose to provide information, make money or both? A web site can be a simple “brochure” containing brief information about your company, location or products; or it can be rich in content or highly interactive.
What do you want your visitors to do?
Determining the appropriate type of site depends upon your target audience. What type of site will your audience find most valuable? Do you want them to purchase a product, sign up for a newsletter, call your office or email you an inquiry? Tell the Web Designer which interactive functions you want on your site. Chances are they have the technical expertise and ideas for how interactive features can be developed.
Well here are 3 tips from the Bailey Street Design vault that will help you make the right decision:
1 Google ranking
If they promise to have your brand new website ranking on page 1 of Google, then keep on walking. No-one can guarantee to do that for you. There are a number of ways that a website can be optimised for Google, but getting to the top of page 1 is an organic process and it takes time and an effective marketing strategy to do that.
So make sure that your designer understands about search engine optimisation (SEO) and how to optimise your website to rank well (a great looking website is not much good if it doesn’t generate customers). Remember – a well-designed and optimised website is only one part of a forward thinking marketing plan.
2 Web content
One of the things that Google likes is good, relevant content on a website. Google also likes new content to be added regularly and a good web designer should be aware of this and the need to optimise your content for Google.
If you are uncomfortable writing your own content, then up-to-date web designers usually have a professional copywriter available to help.
3 Stay local
There is no substitute for face-to-face communications. And a local designer will understand more about the local area and how your business fits in – than someone in another state or country.
And staying local helps to build business networks which can be of great benefit to your business in the future.
Once your company has identified the goals of the web site, you can seek out a designer who resonates and understands your on-line vision. Review portfolios, read testimonials and do not be afraid to ask questions.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment