The Importance of a Professional Email Signature.

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An email signature can wrongly be seen as unimportant, however it is no less important than your business card. Especially as email is the main form of communication for businesses. A well designed email signature is essential to your brand and individual professional image. It also shows that you are eager to communicate so the receiver is less hesitant to contact you. They also have the instant ability to research your company. You have the ability to promote your company and brand.

Here are a few helpful tips:

  • Always include your brand identity – logo
  • Make sure it is consistent between all employees
  • Include active links to your website and social media or blog.
  • Include key contact information that is easy to read.  Yes, that does include your email address this may feel redundant.  But by including your email address you are making things easier for your contacts.
  • You can include a downloadable vCard so people can quickly save your address in their address book.  Consider the possibility that the person receiving your email may want to create a contact file for you.
  • Make sure it performs reliably across all email programs
  • Link to a video landing page. It won’t cost a cent but the impact on increased views could be significant.

Remember Your Email Etiquette

However it is important to realise that you can have the best designed email signature but your email etiquette lets you down.  Properly address the person you are emailing, introduce yourself, and formulate a sophisticated message, thank them for your time , and conclude the email with your regards and signature.

If you need a professional email signature we can design, code and implement one for you here at Bailey Street Design. Here is an example,

email signature


teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown.  Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses.  Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

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