West Side Story – Saul Bass opening and closing titles.

west_side_story_poster

“This simplistic sequence is an exemplary use of color.”

Rumsay Taylor

Opening Titles

The opening title sequence of West Side Story is breathtaking in its elegance and simplicity. Saul Bass, their Creator, was a master he carries the audience forward with what ostensibly are just graphic elements. From the first moments, your attention is aroused by the shrill, sharp call of a whistle. The screen opens to a vivid yellow background with black vertical lines coming into focus. Without rushing you the iconic Bernstein composition carries you effortlessly along.  If the whistle did not get your attention, the screen abruptly changes to a vivid “red” like a  theatre light turning on. The pace of the music changes and the screen changes to a beautiful grape colour.

The move towards cooler colours reflects the shift in the mood of the soundtrack.  I do not want it to end.  I notice that slowly the vertical lines are shape shifting or is it my imagination? The music quickens, and the colours warm up, turning orange and staying in this state for some time.  The titles and music are moving forward together almost like a dance.  The pace of the music slows the screen changes to green and blue. The blue background has taken hold, and the screen begins to pan out with the title “West Side Story” positioning itself at the bottom of the screen. By the time the music has arrived at its finale. The vertical lines have transformed into the skyscrapers of a beautiful aerial shot of 1960’s Lower Manhattan.

Credits

Closing sequence contrasts strongly with the conventional ending credits that most films of the era used. Rather than scroll, vertically before you the camera moves and closes in on a graffiti covered wall. The camera pauses and then moves onto the particular credit of interest and then moves out and continues its journey. There are still vertical movements,  however the camera is finding the text rather than the text just presenting itself. The wall changes to a crowded and cluttered confusion of text and meaningless scribble. The viewer’s interest has already been piqued, and one is actively looking for any text that is legible. The movement of the camera while helpful still allows you to discover the film credits by yourself.

teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown.  Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses.  Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

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