Design is always changing
Web Design has undergone dramatic changes in the past few years. This is primarily due to the tools and devices that we use constantly changing i.e smart phones, tablets, larger screen sizes. If your website has not been updated in the past few years it will be in need of a redesign.
It may be that your site is poorly designed for function. How many times have you gone to a website looking for certain information and leave because you cannot find it. Information needs to be logically organised so that the average person can find it easily and enjoy the experience. A great test is if your Mother cannot find it then you need to rethink how the content is organised.
SEO- Search Engine Optimisation
In this mysterious and magical world content is king. Social Media integration, blogging and updating your site with engaging and useful content is so important. This means adding new content to your site consistently – that is concise, accurate and relevant. Î¾Give the search engines a reason to index your site.
Simply put, it is extremely frustrating to view a website that has not been optimised for a smart phone or a tablet device. When you think about it your ‘finger’ is the mouse and all that pinching and zooming is disorientating because so often we just lose our way. Having a ‘responsive site’ means that no matter what device a site is viewed on it resizes accordingly in order to deliver the best viewing and user experience.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment
If you would like us to review your website for free please get in touch on 9565 5612. We will let you know what is working and what is not.