The Colour Blue

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An image of a blue sky ocean background

The Colour Blue has always been my favourite colour.  Apparently, I am in good company as blue is one of the most well-liked colours.  It is the least gender specific having equal appeal to both men and women. Blue can affect us physically it calms and sedates, cools and aids intuition.

“Good things are associated with blue, like clear days, more than singing the blues. Just the word ‘blue’ in the singular is full of optimisim and postive connotation to most people”

David Carson

Research reveals that the blue can reduce your pulse and respiration rate and it also temporarily lowers your blood pressure. Blue is viewed as trustworthy, dependable, and committed.  Blue the colour of the sky and the ocean means that blue is often perceived as a constant in our lives. In many cultures blue plays a role in religious beliefs brings peace and is believed to keep the evil spirits away.  In our modern corporate culture blue is the colour of the power suit.  It is also the colour of most of the police forces in Australia.

teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

If you want you’re to convey a conservative but sophisticated look combine light and dark shades of blue. If you would like to know more about how we design at Bailey Street Design please Get in Touch.

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