A Call to Action: How to Make it Work

 

A small business website should always have a call-to-action to convert visitors into customers.  It is important to lead the visitor into to taking the next step with you.  Make sure you add a call-to-action button to each of your most important pages, whether that means the About Us page, services page, FAQ’s, or case studies.

Call to Action

A Call to Action (CTA), is one of the key considerations when designing a website.  The question can be basically reduced to “What you want people to do when they visit your website?”  Basically, it can be summarised as suggestions or requests to perform a specific action on your website.

Types of Common Call to Actions that can be found on a website are;

• A request for information form

• Downloading content

• Request for a Quotation

• Purchase an article

• Subscribe to a newsletter

• Posting a comment

• View a video demonstration of the product or service.

In order to be sure that your call to action is working you need to be satisfied with the following;

• What do users want?

• How will they get to perform the action?

• How will you get the benefit publicists?

Simply we want users to click.  On a website, this is a CTA button.  The CTA button primary mission is to lead the website user to perform an action.

So what characteristics should a CTA button have?

• Should be easily identifiable

• Size matters. The buttons should be large enough to be seen by the user.

• A high contrast colour

• Position. It is important not to hide the button somewhere in the footer.

• Prioritise. It is important to prioritise the most important CTA

They do not always have to lead to a contact form; they can be links to other content, incentive offer, free downloads – the list goes on.

If you would like help creating your website please Get In Touch.

teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment.

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