What is a Content Management System (CMS)?

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A content management system (CMS) is a platform or program that will help create ongoing content and manage your businesses website without any programming knowledge. It provides a central online resource for the control of your content on a website.  It allows anybody with a minimal knowledge of web design to delete or edit content. A CMS is a program that can create, edit, organize and publish information on your website. These programs manage content in the form of text, imagery, video and audio. The most common CMS platforms are WordPress, Drupal, Magento, PrestaShop.

The rise of the web content management system (CMS) has paved the
way for nontechnical users to edit existing web content and even add new content without “breaking” the site.

Benefits of a CMS for Small Business

There are several reasons why it is important to have a CMS for your business.


A CMS makes it a breeze to update your website.  When content is created it is not necessary to touch every page when making an update to your site.  You can make a single change and it can be pushed out site wide.


A CMS offers a simple process for adding content to your site.  This process drastically reduces the likelihood that unintended content will be published.  A content management system has permissions so that only persons that you authorise can update content.

Definition of Roles

Many content management systems allow for an improved workflow.  For example content is seperate from design while as a web designer we can focus on the global ‘look and feel’ of the site.

At Bailey Street Design we see our role to create the design (look and feel) for your site.  We set up the permissions to control how it is to be updated.

What CMS platform is best for me?

The first thing that you should know before choosing a CMS platform is what you want to do with your website. There are numerous types of websites: corporate, business news, entertainment, blogs, forums, personal educational and informational. A business website could have a dual purpose one to promote their products on an eCommerce site. The other function to serve as an industry blog that provides additional useful information, such as graphics, fact sheets or reports.

Common reasons for using a CMS.

● Looking for your business to have a presence on the internet.

● Looking to create an eCommerce Store where you sell a product or a service.

● Looking to create a professional blog.

● Looking to establish a blog as a hobby.

I recommend writing a list of what you may need on your website. Then compare your list with characteristics of existing CMS’s. It is important to check that your chosen CMS allows you to expand the functionality of your website. In fact, many people often want their CMS just for updating content.

CMS are a bit like high-performance motor vehicles in that your chosen CMS can be very complicated, and the functions may be too robust for the size and scope of your website. A simple CMS that suits your needs and can be quickly launched is better than a CMS with advanced features that you do not need.

WordPress as a CMS

WordPress was originally designed as a blogging platform for websites, but it has quickly evolved into the most user-friendly CMS system on the open source market.  At Bailey Street Design we can help you completely fine-tune everything that you need WordPress to manage, the options are limitless.  The WordPress framework is easy for any web designer to work with – you can make quick changes as your needs evolve over time.  Some of the biggest websites that you may have visited recently are using WordPress as the solution for their CMS problems (This blog is hosted on WordPress.com)

At Bailey Street Design, our preferred CMS is WordPress and Adobe Muse (inbrowser-editing). We also use Joomla and Magento (eCommerce). Of course, we will help you choose a CMS that is most appropriate for the size and scope of your project. Content management is an important tool for managing the web content on which your business may depend.

teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown.  Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses.  Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

If you would like help with choosing a CMS, please feel free to Get in Touch.

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