DuckDuckGo – Beat the Search Shenanigans
If you have had enough of companies targeting you based on your search results, give DuckDuckGo a try. This search engine makes the promise not to track you and wipes all your searches when you have quit, keeping your history anonymous.
DuckDuckGo went from 1.8 million searches per day to more than 3 million the week after the Wikileak revelations about the NSA leaks. The NSA programs reminded people to be more aware of Government snooping.
This search engine is unique in some ways. First, it was not developed in California but suburban Pennsylvania. Personalised search results are not necessarily a bad thing. My browser on my phone and desktop are able to cater for most of my interests. However, the creators of DuckDuckGo assert that this kind of technology creates a “filter bubble”. Google specialises in sending you only content that it thinks you may want, not necessarily everything that is available.
The search engine includes nifty calculators and other tricks you have come to expect with search engines. You can also make DuckDuckGo an extension of your browser and activate more privacy settings to keep your search history as protected as possible. Potential harm is becoming more of a reality over time. Remember it is your phone and computer and it is our responsibility to ensure that it is safe.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment
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