I found this article in an old newspaper and originally it was titled; “Advice from Father to Son.” I read and thought this was a perfect example of a cautionary tale and great writing advice.
Writing advice – How not to write
In promulgating your esoteric and egregious cogitations and in articulating your superficial sentimentalities amid amicable philosophical and psychological observations beware of flatulent garrulity and eschew all platitudinous ponderosity. Let your conversational communications possess: a clarified conciseness, compact comprehensibleness, coalescent consistency and concatenated cogency. Let your extemporaneous descanting and unpremeditated expatiations have intelligibility and veracious vivacity without rodomontade or thrasonical bombast. Sedulously avoid all polysyllabic profundity, psittaceous vacuity and ventriloquial verbosity. Shun double entendres, prurient jocundity pestiferous profanity, jejune babblement and asinine affectations, obscurant or apparent. In other words, talk plainly, naturally, sensibly, purely and truthfully.
Keep from slang and do put on airs; say what you mean and mean what you say, and do not use big words.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment
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