Tropics and winter scene – contrast

Winter and Summer ads create visual tension

I discovered this two-page advertisement towards the back of the Lonely Planet Magazine.  The two advertisements one for a tropical adventure and the other a winter holiday creates tension between two sides of the page.  The colours of each ad create contrast however in this context the blues have warmth in comparison to the colder whites and black of the winter scene.

Lonely Planet Travel
Winter and tropical destination clever technique for creating contrast on the page.

Although not particularly subtle this technique maximises its appeal by having each way bet on offering a winter or summer holiday.

teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium-size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

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