The mission for Dr Edward de Bono has to focus on thinking “as a learnable skill, like cooking or skiing.” Along the way, he has coined the phrase “lateral thinking.” This is an intuitive, unorthodox and mental activity he contrasts with “vertical thinking”, the logical step-by-step, problem-solving style familiar to the Western Cultural tradition.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment
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