Copy is the written word. In websites, copy plays an important part because upon it shoulders, often slender so far as space is concerned, falls the responsibility of turning the curiosity or interest aroused by the picture and “layout” into conviction. The copy is not the word part of your site. It is the last word, and its success is determined by its capacity to make converts for its cause of the goods or service being promoted.
The following posts and articles will help you generate catchy copy for your website;
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may know brilliant copy when you read it, but what rubric can you use to build towards a better skill set?
The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters – Advertising and Marketing, Business, Business and Finance Industries
The The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Report has been published. It provides updated in 2018 year analysis of industries from Advertising and Marketing, Business, Business and Finance, Home Markets.
Do you differentiate between a proficient writer and a bad writer on the basis of spelling errors, grammatical mistakes, and flow of language? If yes, then think about it again! This is not the only difference between a good and a bad writer. There are more things involved.
If there were nothing else, I’d write with lipstick! That’s what bestselling writer Margaret Atwood said when she was asked about her favorite writing tool. I LOVE that answer. Let me tell you why… I’m about to share some of my favorite writing tips and tools.
Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as short and ‘simple’ (end sarcasm) as a meta description, it can feel like you’re juggling a huge number of different do’s, don’ts, rules, regulations and …
Again copywriting… Tips, tricks, tactics, whatever… We are simply getting bored with copywriting. No wonder. Even if we know all the writing principles. And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads. But, as usual, when it comes to the article, the chances to create viral content are close to zero.
Change how you communicate about products.
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Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment
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