I have been using the Google Arts and Culture application on my iMac for two years. Over the last couple of months, it has taken the smartphone and digital world by storm. A new feature that is not actually front and centre on the app allows users to take a selfie and compare themselves to great works of art ( find your avatar ). The feature went live around Christmas last year but took a few weeks to be discovered. I took a couple of pictures and got a 70% match with Paulo Assis Chateaubriand in Museu de Arte de Sao and a portrait of Karel van Mallery in The National Museum of Art, Architecture and Design, Norway a 69% match.
Millions of people have been viewing portraits by so many world renown artists. If Google can capture a little bit of magic and let you explore paintings it can create an interest in art fuelled by a little bit of everyday narcissism, I think it is a good thing.
You can download the app for free on Apple App Store as well as on with your Android device.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment
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