Designed originally by Max Miedinger from 1957-1958 for the Haas’sche Schriftgiesserei in Switzerland, the typeface was intended to be the answer to the British and German grotesques. It was soon revised and released by Linotype AG as Helvetica. But Linotype Helvetica has become a heavily transformed version of the original typeface.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment