The Principles of Graphic Design: How to Use Balance Effectively (

judith rolf

We continue to explore the principles of graphic design. I have introduced you to the theories of hierarchy, emphasis and contrast and this month we explore balance. What is Balance? Balance relates to how we arrange elements within the design space to ensure equal distribution of visual weight.

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teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium-size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment.

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