How to Use Pantone’s 2018 Color of the Year: Purple Ultra Violet ( The Design Inspiration )

When you think of the colour purple, several associations come to mind: Prince, royalty, plums, and even the book and movie of the same name. Now you can add “colour of the year” to the associations. Pantone picked UltraViolet, a vivid shade of purple, as its champion of colour for the current year.

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