A logo is incredibly important for branding. It simply needs to be perfect as it shows brand personality while conveying information about a company at the very first glance. A logo should never be hard to understand or there is no reason to have one.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium-size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment.