“On each flavour, we use a chromatic range that represents it, we made illustrations of the main ingredients that accompany the product, and we created a geometric pattern for the ‘fried chip’ packaging. In addition, we created a unique lettering for each flavour, and we accompanied it with a taste adjective, which encourages the consumer to taste the product.”
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium-size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment.