All across the world, large companies are making investments in logo redesigns. At first blush, this may seem like nothing more than simple housekeeping. Every brand should update its identity with time. However, there is more at play than meets the eye. Brands like Airbnb, Spotify, Google and Pinterest have greatly simplified their logos in recent years.
Simon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium-size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment.