How to find a suitable text font?


Searching for the right font for a text-intensive design project can feel like trying to solve a riddle. This is because the requirements for a suitable font are actually much more complex than it seems at first glance – and the almost endless number of available fonts doesn’t make the decision any easier, either. But don’t worry: with the right questions and a few criteria, your search will be a success. The focus of this article is fonts for typesetting.

Text fonts differ from display fonts (that is, typefaces used as display fonts or typographic design elements) only in the nuances, and sometimes you have to look really closely to see the difference. Depending on the project, one of the most important requirements can be the character set – for example, whether or not the typeface supports different writing systems like Cyrillic or Greek.
A text font should always work in context, i.e. its character should match the theme and content of the text.

I. Legibility

Legibility (or the comprehensibility of text information) is the Holy Grail of typography. When it comes to font selection, the legibility of the typeface is what matters. This includes the unique recognizability of each letter and the distinctness of characters with similar forms.

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