(Est. 1817) “Koenig & Bauer AG is a German company that makes printing presses based in Würzburg. It was founded by Friedrich Koenig and Andreas Friedrich Bauer in Würzburg in 1817, making it the oldest printing press manufacturer in the world still in service. 95% of the banknotes used in the world are printed on printers made by KBA-NotaSys SA, a division of KBA.” (Wikipedia)
MUTABOR (Hamburg, Germany)
The idea: KBA would return to its original company name of Koenig & Bauer.
The motto is: We bring together the things that take our customers forward.
The center of the brand identity is the specially developed “Et” symbol of the word mark. It not only links the two founding fathers; it also symbolizes the close connection with customers, employees and the future. The new claim, “we’re on it” underlines this: Koenig & Bauer is not only technically able to print on all sorts of different surfaces; it is also the pioneer and driving force for a whole sector of industry. The entire corporate design, for which a comprehensive guideline tool was developed, is based on this mindset – down to the tiniest detail: The logo embodies attitude and high standards. The primary color blue links the high-quality image with the feeling of accessibility. The shape of the typography combines a technical impression with human forms.
Images (opinion after)
Logo. Ampersand printing.
Press kit. Brochure. Online presence.
The old logo was good, with a nicely executed icon of printing cylinders and a wide wordmark that could have been a lot more awesome if the three letters were more cohesive but the overall vibe was of confidence and taking no-nonsense. The new logo, in all its bareness and simplicity, is quite beautiful. The long wordmark is expertly crafted and spaced with the unique ampersand as a nice accent. They don’t mention this in the rationalization but I like that the ampersand still looks like abstract printing cylinders and it looks great on its own. The applications are elegant and contemporary, giving the presses a high-end feel, almost like the Bang & Olufsen of the printing world.