Designed by: Devin Mathews, USA.
DESCRIPTION: Apex is an outdoor survival company focused on providing the best survival gear for outdoor enthusiasts.
DESIGN: The design of the packaging is meant to be bold and striking. I wanted the type to be no nonsense and solid, so I used Gotham Bold and created a simple yet unique take on the tip of a mountain to compliment the name of the brand. The color scheme of black and orange is not only meant to mirror that of urgency but also to contrast the other camping gear on the market by using a fiery orange and charred black.