the contemporary art exhibition engages the audience in experiences embodying a multitude of messages which coexist within a single object. abloh reworked objects with famous logos such as petrol supplier sunoco, blacked out billboards by jcdecaux and the media company outfront. throughout branding is employed as an art form to provoke analysis of advertising’s symbolic expression.

Source: virgil abloh’s solo exhibition interrogates advertising and the symbolic power of the media

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