Glossier Opens A Retail Store in LA

The company’s second permanent retail location is on Melrose Avenue in Los Angeles.


Glossier is opening its second permanent retail location, and this time it is on the West Coast — on Melrose Avenue in Los Angeles. The online beauty brand’s only other permanent retail location is a showroom on the sixth floor of a building on Lafayette Street in Manhattan.

Glossier also has a pop-up store in San Francisco, open through April 13th, that has done well. The company’s founder and CEO, Emily Weiss, tells WWD, ““Los Angeles is a huge market for us, and San Francisco — in a lot of California we have a lot of demand.” WWD reports that the pop-up has had 20,000 visitors since opening a month ago, with a Glossier product sold every 20 seconds, on average. 

The Melrose Avenue location will open next month. Reports say the store’s design will be inspired by the California desert — and it will feature a “Glossier Canyon,” which is sure to be a perfect spot for selfies.

Photo: Glossier’s San Francisco pop-up