Euromonitor Ranks Rodan + Fields No.1 in the U.S. and NA

The skincare company reported more than $1.5B in 2017 revenue.


Direct-to-consumer seller Rodan + Fields, the prestige dermatology-inspired skincare brand, has been ranked the No. 1 skincare brand in North America (defined by Euromonitor as Canada and the U.S.) and the No. 1 skincare brand in the U.S. in 2017. It’s the company’s second consecutive No. 1 rating in the U.S. as tracked by Euromonitor International Ltd.
Stanford-trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields, founded the brand with the mission of giving consumers the best skin of their lives. As the No. 1 fastest-growing Beauty and Personal Care brand in the U.S. in 2017 – a category that includes color cosmetics, bath and shower, hair care, sun care, oral hygiene, and baby and child products – the brand says it is redefining the future of skincare with a high-tech, high-touch business model. The female-led company achieved more than $1.5B in revenue in 2017 thanks to its innovative skincare products, disruptive consumer connected commerce model and powerful Independent Consultant Community.
“We are incredibly honored to be the number one skincare brand in the U.S. for two consecutive years, and now, in North America,” says Diane Dietz, president and CEO, Rodan + Fields.”This is a testament to our products that deliver visible results, our personalized, direct-to-consumer approach and the entrepreneurial power of our Consultant Community. We look forward to the continued momentum and sharing our life-changing skincare with more consumers globally.”
“The Company continued its strong growth trajectory in 2017, with double digit growth and revenue upwards of $1.5 billion,” said Chris Newman, CFO. “As an industry disruptor, we project double-digit growth for the next five years, and expect to continue to be a global leader pushing the boundaries of skincare and social commerce.”

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