Soup-To-Nuts-Podcast-Emerging-design-and-packaging-trends

For many companies, though, this may be easier said than done, according to Jacques Rossouw, the creative director at the design and branding firm Voice Box Creative. He explains that a successfully designed package and brand not only takes into account consumers’ ever-changing whims but also requires companies to look inward to identify their own values and evaluate the best ways to communicate them succinctly on limited real estate.

Source: Soup-To-Nuts Podcast: Emerging design and packaging trends to meet changing consumer values

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