Branding studio Almighty has created the name, branding, packaging and promotional content for new brand Good Science Beauty.
The range was developed in the UK by scientist Dr. Suzanne Saffie-Siebert who spent ten years developing a patented skincare technology. Now named Good Silicon+, it employs engineered Silicon particles to carry combinations of active ingredients into the skin. Her aim was to create highly effective skincare in sync with the body’s natural processes with no adverse effects.
As the strategic branding partner, Almighty worked closely with the client team and tactical communications agencies to launch the brand, initially in the USA. Almighty’s creative director Matt Burke and brand strategist Emily Penny collaborated with web agency Buffalo to create the website.
Matt Burke, Creative Director at ALMIGHTY says: “This is an enlightened new generation brand. It was important for the design to be style-led and stand apart from scientific cliché. At the same time we wanted the brand to be clear and straight-talking. We think we have found that balance.”