3 design guidelines to make information architecture intriguing

Our website is the ultimate expression of what work we do and what we serve our audience. The information architecture (IA) of our website is the design through which users find the content they’re looking for—and get informed of more relevant content (by “content,” I mean all the stuff that we provide through our websites: blog articles, infographics, product landing pages, case studies, etc.). How people find content is a complex mechanism.

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