Why ‘Creativity’ Is Vital in the Age of Data-Driven Marketing

Established businesses and nimble disruptors alike must innovate to keep pace with the market trajectory, and this is certainly true within the world of data-driven marketing. It is for this reason that businesses need to take advantage of relevant data and use it to effectively inform every creative decision they make – underpinning every decision with experimentation will hold the key to remaining at the cutting edge.

Source: Why ‘Creativity’ Is Vital in the Age of Data-Driven Marketing

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