3 Ways To Make Your Business More Transparent

Millennial shoppers differ from their older cohorts in many ways. For one, they don’t make purchase decisions in the same manner as their predecessors. While a Baby-Boomer might look for the best value or a product with the highest quality, a Millennial might instead choose to do business with a company because they believe in its cause. (Though, as this article points out, Millennials aren’t above a cut-price deal.) As such, modern companies need to create a persona that not only delivers on traditional business concepts but can also accommodate younger sensibilities.

Source: 3 Ways To Make Your Business More Transparent

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