It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack? The answer is to use your keen design eye. The same skills that you use as a designer—color balance, contrast, shape, and composition—can help you create Instagram posts that stand out. (It is a visual medium after all!) Combine those skills with a little social media strategy and you’ll start building a loyal follower base in no time.