How a design-led New York vodka brand funds the contemporary art world

How a design-led New York vodka brand funds the contemporary art world

It would be easy to write off Material vodka as another boutique label that simply looks good on the bar shelf. But while its branding is restrained and attractive, the outfit has also become known for its patronage of the arts, bestowing an award for performance and time-based art onto a new recipient each year.

Source: How a design-led New York vodka brand funds the contemporary art world

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