Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing. Facebook’s launch last Monday of its Brand Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant.

Source: Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

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