20 Strategies For Innovating Lower-Cost Business

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Heather, a customer insights and innovation manager from Dallas, Texas who has this question about transformational innovation : “I’m excited about the innovation pipeline we are building out, but I’m concerned that we’re not thinking big enough.

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