The value of simplicity

Ron Gilad, who took over as Danese ’s creative director last year, continues along his design path for the well-known brand. In-depth analysis led him to create seven everyday items that daringly play with user perceptions. These are creations which express, as Gilad explains, attachment to those “values of simplicity, humility and wisdom that have always characterised the world of Danese.” And yet at the same time they remain faithful to the somewhat conceptual and subtly provocative vision to which the Israeli designer has accustomed us.

Source: The value of simplicity

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