Design Bridge Shanghai Creates Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created disruptive new packaging for Starbucks Mooncakes for China’s Mid-Autumnal Festival. The design balances a bold approach with cultural sensitivity to achieve standout and appeal to the next generation of Chinese consumers. “The Mid-Autumn festival is an annual harvest celebration centred around the moon and people coming together,” commented Tom Gilbert, Creative Director of Design Bridge Shanghai. “Sharing mooncakes with your family and loved ones is an integral part of the festival, so it’s really important that your brand’s mooncakes stand out.

Source: Design Bridge Shanghai Creates Disruptive Design for Starbucks Mooncakes

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