Do Creative Ideas Work Better than Data-Driven Ones?

Seven years ago, while working for an ad agency, I presented a billboard campaign to my client, Russell Fisher. After reviewing the work, he sat back and asked me this question, one that would deeply impact my career for years: “What proof can you give me that these creative ideas are more effective for my business than just a straightforward message?

Source: Do Creative Ideas Work Better than Data-Driven Ones?

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