RMIT University has released a new typeface designed to help people retain more information and remember more of typed study notes. Sans Forgetica was developed in a collaboration between typographic design specialist and psychologists, combining psychological theory and design principles to improve the retention of written information. “This cross-pollination of thinking has led to the creation of a new font that is fundamentally different from all other fonts,” commented Stephen Banham, RMIT lecturer in typography. “It is also a clear application of theory into practice, something we strive for at RMIT.” The font was developed using a learning principle called ‘desirable difficulty,’ where an obstruction is added to the learning process that requires us to put in just enough effort, leading to better memory retention to promote deeper cognitive processing. “Readers often glance over them and no memory trace is created,” explained Dr Janneke Blijlevens, Senior Marketing Lecturer and founding member of the RMIT Behavioural Business Lab. “However, if a font is too different, the brain can’t process it and the information is not retained.