It is a reflection, a critique of the “consumerist spirit” that usually invades us at this time of year.
Students have interspersed concepts that represent some of the humanistic values related to Christmas along with the word “BUY.”
Christmas consumerism is critiqued through the lighting of La Pedrera. One of the most popular and photographed buildings in Barcelona, La Pedrera, now sports creative and critical lights, which makes thousands of people reflect on the iconic Paseo de Gracia in the tireless search for Christmas gifts.
What can money not buy?
The students have built their proposal around the contradictions of the Christmas season and have opted for creative lighting,