When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was doing back then were automatically classified into 2 groups: a fun group — when I was allowed to play games or eat chocolate a serious group— when I had to go to school or eat greens (the horror!) Now, when I’m all grown up, I think about the things we do online and, ironically, it’s a similar situation.

Source: How apps like Fitbit, Waze, and Duolingo use gamification in their design

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