Have you always dreamed of seeing the Northern Lights in the middle of the wilderness? Does snuggling up next to a fire while snow falls on the roof of your cabin sound appealing? How about soaking in a hot tub outside in a winter wonderland? Glamping — code word for glamorous camping — isn’t a new concept, but it is taking off as a winter vacation idea. Since last year, searches for glamping sites are up 37% on Pitchup.com, an outdoor accommodation booking site that recently launched in the U.S.