Sweden’s Tranquil ‘72-Hour Cabin’ Becomes Instant Cure For Urban Stress

In an age where city dwellers are feeling the pressure more than ever, many are turning to nature travel as a means of relaxing and getting away from life’s daily stresses. To compete with the dramatic landscapes of its more picturesque and scenic neighbours, Sweden partnered with public relations firm Weber Shandwick to devise an ad campaign that could promote its self-proclaimed unimpressive landscapes to visitors.

Source: Sweden’s Tranquil ‘72-Hour Cabin’ Becomes Instant Cure For Urban Stress

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