As any respectful designer knows, there’s an art and science behind every single piece of packaging. From wine bottles and tins to jars and boxes, the chosen colour palette, the typography, the choice of materials and what’s actually written and conveyed on every label – they all play an incredibly important role in informing and persuading the customer to choose the product above anything else.

Source: 20 of the best packaging designs by students that we wish were real

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