Helvetica Alternative With 84 Styles Makes Hipsterism A Coveted Aesthetic Again

Screenshot via GT America An awe-inspiring microsite displaying how a hip, old school-like typeface can be applied and styled has been the talk of the design community in the past week. Created by Swiss type designer Noël Leu and London-based graphic designer Seb McLauchlan , the ‘ GT America ’ typeface aims to find the missing link between American Gothic and European Grotesque genres.

Source: Helvetica Alternative With 84 Styles Makes Hipsterism A Coveted Aesthetic Again

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